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Episode 20 : 60 MIN

Meet Paul Elder – The Man Behind the Art

By Jeff Lozano
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Episode 20

Meet Paul Elder – The Man Behind the Art

Around here, we talk a lot about the art inside of the can. This week, we’re talking about the art ON the can. Meet Paul Elder, the extremely talented artist behind our iconic labels.

Paul, Colby and Jeff chat about Paul’s journey as a flourishing artist – from doodling on his Kindergarten report card to the eventual sketches that landed him the job as the Official Ballast Point Artist. Paul reminisces on the surf session that almost cost him the opportunity and his immense love for nature - There is a reason our fish logos look so realistic. Paul is one of our longest-standing employees and, without a doubt, one of the best. Cheers to Paul!